About Keep It Off For Life

Keep It Off For Life combines the most effective psychological support with advanced computer and communications technology to help people lose weight and keep it off.

About 70 percent of Americans are overweight. People typically try many diet and exercise routines but end up regaining the pounds.

Keep It Off For Life is designed to help people address underlying emotional causes of weight gain, empowering them to make permanent lifestyle changes to avoid regaining the weight.

"We help you from the inside out to find your own answers through beautiful content that has been tested and exact techniques to help you stay motivated," says Dr. Brian Alman, creator of the system.

It works like this: you sign up to receive phone calls at any time you choose, such as when you most struggle with cravings. The phone rings, and you are greeted with a supportive, personalized message. You answer some questions specific to your weight loss needs — about how you are exercising, watching what you eat and staying motivated. The computer program chooses the techniques you need at that time, and the phone message conveys these to you in a personalized coaching session. The next day you get a personalized email summarizing the call to help you stay on track with your goals.

Dr. Alman founded the TruSage motivational weight loss program in 1999. The system, now available to the public at www.keepitoffforlife.com, is the result of 12 years of research into the most effective motivation for long-term weight control.

Working since 1997 at Kaiser Permanente in San Diego, Dr. Alman conducted a double blind scientific study on long-term solutions for weight loss. With the help of scientists at MIT, he created his patented, proprietary system that delivers interactive, personalized phone messages to people when they most need support.

Research has found that people who may not follow other measures, such as listening to CDs, will accept phone calls providing coaching and motivational support. Keep It Off For Life allows people to choose the times they receive these calls. This helps them to stay on track with dieting and exercise and accounts for TruSage's impressive success rate. While almost 95 percent of people who lose weight later gain it back, half of all people who use Dr. Alman's program keep the weight off. Two studies by San Diego State University verified the effectiveness of the system: Efficacy Study and Kaiser Study.

Dr. Alman, an expert in the connection between mind and body, also helps patients address childhood traumas that affect an estimated 30 percent of the population. Dealing with these underlying issues helps people build self-esteem and a healthier outlook so they can better focus on the weight loss they want to achieve.

Media Contact is Dennis LeBlanc: DennisLeBlanc@cox.net, 480-986-8460.